With participation and leadership from the area business community we know we can inspire impactful sustainability. Through networking, detailed data collection and measurement, we will develop models focused on cost savings, more informed resource allocation, and increased competitiveness all while implementing sustainable business practices. Collectively, area businesses can create the largest impact within the community. The Dubuque 2.0 website will serve as an online community where members can share best practices about what has been successful in their own businesses as well as what methods are least effective. By establishing and utilizing sustainable practices that measure a greater return on investment (ROI), the community can create new jobs and opportunities by developing new and expanding markets. Sustainability done right will always make good business sense while directly or indirectly supporting the community and the environment.